Empowerment of Women Farmers as a Part of Combhipar’s Sustainability Activity in Communicating Healthy and Herbaliving

DOI

10.2991/978-2-38476-132-6_8How to use a DOI?

Keywords

Empowerment; Sustainability; Combiphar; Health Promotion

Abstract

This paper aims to present and discuss the initiative called “Combi Hope Women Empowerment” as a part of Combiphar’s sustainability activity in communicating healthy and herbal living. The program focuses on empowering women farmers in promoting sustainable practices and herbal products in Indonesia. Through collaboration with local communities and relevant stakeholders, Combiphar aims to enhance the livelihoods of women farmers, promote gender equality, and raise awareness about the importance of healthy living. The paper provides an overview of the Combi Hope Women Empowerment program, including its objectives, key activities, and the involvement of women farmers in agricultural and herbal industries. It highlights the comprehensive support provided by the program, such as training, mentoring, and access to resources, to enhance the skills and capacities of women farmers. Additionally, the paper discusses the program’s contribution to the development of the herbal industry and the economic empowerment of women in the operational areas of Combiphar. Furthermore, the paper emphasizes the importance of branding in effectively communicating the program’s objectives and creating positive associations with the brand. It explores the concept of branding as a disciplined process of building awareness and expanding customer loyalty, and how Combiphar leverages branding strategies to differentiate its program and products from competitors. In conclusion, the paper underscores the significance of the empowerment of women farmers in promoting sustainable practices and herbal living. The Combi Hope Women Empowerment program serves as a noteworthy example of Combiphar’s commitment to corporate sustainability and its contribution to the well-being of women, local communities, and the herbal industry in Indonesia.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dony Hermawan
PY  - 2023
DA  - 2023/10/31
TI  - Empowerment of Women Farmers as a Part of Combhipar’s Sustainability Activity in Communicating Healthy and Herbaliving
BT  - Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)
PB  - Atlantis Press
SP  - 90
EP  - 103
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-132-6_8
DO  - 10.2991/978-2-38476-132-6_8
ID  - Hermawan2023
ER  -