Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)

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Utilization of Digital Technology in Managing the Jakarta Walking Tour

Authors
Budiman Mahmud Musthofa1, *, Uggasena Ariya Saputra1
1Department of Tourism Business Management, Vocational Education Program, Universitas Indonesia, Depok, 16424, Indonesia
*Corresponding author. Email: budimanmm@gmail.com Email: b.mahmud@ui.ac.id
Corresponding Author
Budiman Mahmud Musthofa
Available Online 31 October 2023.
DOI
10.2991/978-2-38476-132-6_25How to use a DOI?
Keywords
Walking Tour; Digital Technology; Social Media; Guide
Abstract

Technological disruption has made major changes in the development of the tourism industry. Utilization of technology for the management of the travel business, especially tour management, has now become a necessity in order to be able to compete with competitors. The purpose of this paper is to explain the use of digital technology in managing the Jakarta walking tour conducted by the Jakarta Good Guide (JGG) community. This research was conducted using qualitative methods with case studies on the Jakarta Good Guide (JGG). The results showed that JGG utilized digital technology as a means of communication for promotion, marketing, tour management and getting feedback from tourists. JGG also uses various digital and social media platforms to develop Jakarta walking tour activities. The use of digital technology has had a huge impact on the development of Jakarta walking tour activities since JGG was founded in 2014 until now.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 October 2023
ISBN
10.2991/978-2-38476-132-6_25
ISSN
2352-5398
DOI
10.2991/978-2-38476-132-6_25How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Budiman Mahmud Musthofa
AU  - Uggasena Ariya Saputra
PY  - 2023
DA  - 2023/10/31
TI  - Utilization of Digital Technology in Managing the Jakarta Walking Tour
BT  - Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)
PB  - Atlantis Press
SP  - 269
EP  - 275
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-132-6_25
DO  - 10.2991/978-2-38476-132-6_25
ID  - Musthofa2023
ER  -