Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)

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Social Media Marketing using Buzzer on Brand Awareness at PT Telkomsel

Authors
Radityo Kusumo Santoso1, *, Nur Fadilah Dewi1, Cionia Pradnya Anindita1
1Vocational Universitas Indonesia, Depok, Indonesia
*Corresponding author.
Corresponding Author
Radityo Kusumo Santoso
Available Online 31 October 2023.
DOI
10.2991/978-2-38476-132-6_58How to use a DOI?
Keywords
Buzzer; Social media marketing; Brand awareness
Abstract

The implementation of Marketing 5.0 forces businesses to utilize both technological and human resources when creating a customer experience. This aims to keep up with technological advancements, especially in the marketing area. The purpose of this research is to explain the effect of buzzers on brand awareness, social media marketing using buzzers, and potential barriers that may arise in the effect of social media marketing using a buzzer on brand awareness at PT Telkomsel Area 2 Jabotabek - West Java. Data were gathered by interviews with buzzer who worked together, and distribution of questionnaires to buzzer followers who were interviewed. The research result is Buzzers play a role in helping PT Telkomsel in increasing brand awareness and attracting public interest to be interested in using services and products, and also on average, buzzers who market products and services in an attractive and innovative way can attract public attention so that brand awareness increases.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 October 2023
ISBN
10.2991/978-2-38476-132-6_58
ISSN
2352-5398
DOI
10.2991/978-2-38476-132-6_58How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Radityo Kusumo Santoso
AU  - Nur Fadilah Dewi
AU  - Cionia Pradnya Anindita
PY  - 2023
DA  - 2023/10/31
TI  - Social Media Marketing using Buzzer on Brand Awareness at PT Telkomsel
BT  - Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)
PB  - Atlantis Press
SP  - 680
EP  - 693
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-132-6_58
DO  - 10.2991/978-2-38476-132-6_58
ID  - Santoso2023
ER  -