Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)

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The Impact of Online Travel Website Design on Online Purchase Intention: Case Study at Traveloka.com

Authors
Anisatul Auliya1, *, Diani Mustika Prianti1, Nesya Fidelshy1
1Tourism Management Business, Vocational Program Education, Universitas Indonesia, Depok, Indonesia
*Corresponding author. Email: anisatul.auliya@ui.ac.id
Corresponding Author
Anisatul Auliya
Available Online 31 October 2023.
DOI
10.2991/978-2-38476-132-6_39How to use a DOI?
Keywords
Website design; Online Travel Agent; Purchase Intention
Abstract

E-commerce is one of the results from the development of internet technology. Traveloka is one of the e-commerce sites in the tourism industry that provides access to finding and buying types of travel needs, local attractions and financial service products. The purpose of this study is to explain how the design of a website can attract consumers’ attention and influence online purchase intentions. To conduct this research, a literature study and questionnaire distribution using the Google form have been carried out. The total number of samples in this study were 103 people. Furthermore, the data has been analyzed using PLS-SEM (Partial Least Square-Structural Equation Modeling) technique. The results of the study show that several website designs such as Navigation and Visual Representation are the determining factors in attracting customers to use the Traveloka.com. This research was focused only on Traveloka as an Online Travel Agent and can be expanded to other industries.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 October 2023
ISBN
10.2991/978-2-38476-132-6_39
ISSN
2352-5398
DOI
10.2991/978-2-38476-132-6_39How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Anisatul Auliya
AU  - Diani Mustika Prianti
AU  - Nesya Fidelshy
PY  - 2023
DA  - 2023/10/31
TI  - The Impact of Online Travel Website Design on Online Purchase Intention: Case Study at Traveloka.com
BT  - Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)
PB  - Atlantis Press
SP  - 434
EP  - 446
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-132-6_39
DO  - 10.2991/978-2-38476-132-6_39
ID  - Auliya2023
ER  -