Design and Analysis of the Motion Graphic Publication Program Implementation as a Promotional Media for Batam TV

DOI

10.2991/assehr.k.211208.015How to use a DOI?

Keywords

Motion Graphic; Promotional Media; Effectiveness

Abstract

Motion graphics is a form of video-based advertising that incorporates corporate or other business advertising as a promotional medium for a wider community. The main purpose of this study is to develop motion graphic as promotional media for Batam TV, so that program publication can be distributed and accessed online through social media to reach a wider audience. We used Multimedia Development Life Cycle (MDLC) method to develop this motion graphic which based on six stages, namely concept, design, material collecting, assembly, testing, and distribution. The test analysis used Likert scale which has five rating scales from 108 respondents. Questionnaire distributed and tested for validity and reliability, the percentage of each aspect of making the motion graphics is obtained, namely the spatial aspect is 87.84%, the temporal aspect is 86.54%, the live action aspect is 88.95% and the typography aspect is 88.89%. Overall, these aspects scored 88.07% in the very effective category.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Army Trilidia Devega
AU  - Ambiyar
AU  - Fadhilah
AU  - Syahril
AU  - Novi Hendri Adi
AU  - Mutiara Ayu Mawaddah
AU  - Hafizh Ash Shiddiqi
PY  - 2021
DA  - 2021/12/08
TI  - Design and Analysis of the Motion Graphic Publication Program Implementation as a Promotional Media for Batam TV
BT  - Proceedings of the 8th International Conference on Technical and Vocational Education and Training (ICTVET 2021)
PB  - Atlantis Press
SP  - 85
EP  - 91
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211208.015
DO  - 10.2991/assehr.k.211208.015
ID  - Devega2021
ER  -