A Preliminary Study of the Social Media Marketing under the Social Network Theory

DOI

10.2991/icsste-15.2015.76How to use a DOI?

Keywords

social network; Social media marketing. The characteristics of Consumer behavior; The marketing strategy

Abstract

With the development of the Internet technology, It is no doubt that it has been a profound impact on the way of people’s social behavior and social communication . based on the birth of the new network tools of web 2.0 , the expansion of the network social density , makes the social media arise . At present there have been some foreign social media marketing strategies which can be references . This paper Introduces the characteristics of the social media marketing, on the basis of it , analyzes the characteristics of current Chinese consumers’ behavior , as well as the characteristics of the differences between social media marketing and the traditional media , and also puts forward some marketing strategies especially to the new social media marketing enterprises .

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wu Mengxue
PY  - 2015/04
DA  - 2015/04
TI  - A Preliminary Study of the Social Media Marketing under the Social Network Theory
BT  - Proceedings of the 2015 International Conference on Social Science and Technology Education
PB  - Atlantis Press
SP  - 272
EP  - 277
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-15.2015.76
DO  - 10.2991/icsste-15.2015.76
ID  - Mengxue2015/04
ER  -