A Preliminary Study of the Social Media Marketing under the Social Network Theory
- 10.2991/icsste-15.2015.76How to use a DOI?
- social network; Social media marketing. The characteristics of Consumer behavior; The marketing strategy
With the development of the Internet technology, It is no doubt that it has been a profound impact on the way of people’s social behavior and social communication . based on the birth of the new network tools of web 2.0 , the expansion of the network social density , makes the social media arise . At present there have been some foreign social media marketing strategies which can be references . This paper Introduces the characteristics of the social media marketing, on the basis of it , analyzes the characteristics of current Chinese consumers’ behavior , as well as the characteristics of the differences between social media marketing and the traditional media , and also puts forward some marketing strategies especially to the new social media marketing enterprises .
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Wu Mengxue PY - 2015/04 DA - 2015/04 TI - A Preliminary Study of the Social Media Marketing under the Social Network Theory BT - Proceedings of the 2015 International Conference on Social Science and Technology Education PB - Atlantis Press SP - 272 EP - 277 SN - 2352-5398 UR - https://doi.org/10.2991/icsste-15.2015.76 DO - 10.2991/icsste-15.2015.76 ID - Mengxue2015/04 ER -