Proceedings of the 2015 International Conference on Social Science and Technology Education

Analysis of Graphic Design and Color Application in Tourism Advertising

Authors
Zuo Guohua,
Corresponding Author
Zuo Guohua,
Available Online April 2015.
DOI
https://doi.org/10.2991/icsste-15.2015.73How to use a DOI?
Keywords
Tourism, Scenic spots, Graphics, Colors
Abstract

This paper makes a brief statement about the graphic design in tourism advertising, such as methods and characteristics of photography, graphics, computer generated graphics, painting graphics, text graphics and seal graphics. Meanwhile, this paper illustrates the emotions and cultural connotation of color. Whether the graphic design and color application in tourism advertising are good or not will directly affect the success or failure of tourism advertising. As a result, designers have to buckle down and carefully select graphic design in tourism advertising, and rationally make full use of the colors of tourism advertising. Only by designing outstanding tourism advertising, can tourism advertising publicity be fully showed, so as to improve the popularity of tourism products.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 International Conference on Social Science and Technology Education
Series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2015
ISBN
978-94-62520-60-8
ISSN
2352-5398
DOI
https://doi.org/10.2991/icsste-15.2015.73How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Zuo Guohua,
PY  - 2015/04
DA  - 2015/04
TI  - Analysis of Graphic Design and Color Application in Tourism Advertising
BT  - Proceedings of the 2015 International Conference on Social Science and Technology Education
PB  - Atlantis Press
SP  - 259
EP  - 263
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-15.2015.73
DO  - https://doi.org/10.2991/icsste-15.2015.73
ID  - Guohua,2015/04
ER  -