On the ability to Improve Business Marketing Strategy
- 10.2991/icsste-15.2015.1How to use a DOI?
- Marketing Capabilities; Index System, Fuzzy Comprehensive Evaluation
Enterprise marketing capabilities constitute the core competitiveness of the important part. In practice, companies tend to focus on the performance perspective of corporate marketing capabilities, while ignoring the marketing resources and their ability to take advantage of the ability to influence corporate marketing leading role and importance of prior evaluation. Use fuzzy comprehensive evaluation method and combine AHP, from the perspective of marketing resources, and accurate pre-evaluation of enterprise marketing capabilities of companies can look for research to improve the weak link, the starting point for the development of new markets and attract the target consumer who maximizes to improve their market competitiveness purposes.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hou Jin PY - 2015/04 DA - 2015/04 TI - On the ability to Improve Business Marketing Strategy BT - Proceedings of the 2015 International Conference on Social Science and Technology Education PB - Atlantis Press SP - 1 EP - 3 SN - 2352-5398 UR - https://doi.org/10.2991/icsste-15.2015.1 DO - 10.2991/icsste-15.2015.1 ID - Jin2015/04 ER -