Proceedings of the 4th International Conference on Social Sciences and Law (ICSSL 2024)

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The Influence of Perceived Value and Satisfaction on User Loyalty towards E-service Among Vocational Undergraduate Students at UNY

Authors
Ahmad Samlawi1, *, Muhammad Roy Aziz Haryana1, Willa Putri Malinda Buchori1
1Universitas Negeri Yogyakarta, Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia
*Corresponding author. Email: ahmadsamlawi@uny.ac.id
Corresponding Author
Ahmad Samlawi
Available Online 11 December 2024.
DOI
10.2991/978-2-38476-303-0_56How to use a DOI?
Keywords
loyalty; perceived value; satisfaction
Abstract

The development of technology in education brings significant changes in academic services for students. Various information related to academic services is accommodated through university e-service services. The optimization of e-service is represented by student loyalty in using university e-service. This research explores a model of student loyalty to e-service usage, focusing on how perceived value and satisfaction influence it. The research involves 100 student respondents and tests hypotheses using partial least squares (PLS). Respondents were asked to fill out a questionnaire that had been distributed previously. There are 13 statements filled in by respondents to reflect the measurement of each variable. The results show that perceived value and satisfaction impact the loyalty of Vocational Undergraduate Students at UNY regarding their use of e-services.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Social Sciences and Law (ICSSL 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 December 2024
ISBN
978-2-38476-303-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-303-0_56How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ahmad Samlawi
AU  - Muhammad Roy Aziz Haryana
AU  - Willa Putri Malinda Buchori
PY  - 2024
DA  - 2024/12/11
TI  - The Influence of Perceived Value and Satisfaction on User Loyalty towards E-service Among Vocational Undergraduate Students at UNY
BT  - Proceedings of the 4th International Conference on Social Sciences and Law (ICSSL 2024)
PB  - Atlantis Press
SP  - 591
EP  - 605
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-303-0_56
DO  - 10.2991/978-2-38476-303-0_56
ID  - Samlawi2024
ER  -