The Commodification of Disaster in Telkomsel TVC “Menjadi Relawan Yang Terbaik” Version
- 10.2991/icssis-18.2019.2How to use a DOI?
- Commodification, disaster, semiotics, tvc
Each part of mass media nowadays has become a field to take a profit. It is also included a human tragedy, disaster. Disaster is a high profit drama. The heroic drama to release from the death, it is a tribute for the capitalist as a dominant class. In order to give information about huge disaster and the impact, the disaster in television commercials actually it is just a commodity as a tribute for the capitalist. The victim’s tears, the bloods and the tears are signs that have a value profit. By the Barthes Semiotics as the analysis elements, and the Commodification Theory from Vincent Mosco, this research shows that disaster is not viewed as a terrified moment. The ideology brings the terrified moment is the way to tribute a profit to the capitalist
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Altobeli Lobodally PY - 2019/05 DA - 2019/05 TI - The Commodification of Disaster in Telkomsel TVC “Menjadi Relawan Yang Terbaik” Version BT - Proceedings of the 1st International Conference on Social Sciences and Interdisciplinary Studies (ICSSIS 2018) PB - Atlantis Press SP - 5 EP - 9 SN - 2352-5398 UR - https://doi.org/10.2991/icssis-18.2019.2 DO - 10.2991/icssis-18.2019.2 ID - Lobodally2019/05 ER -