The Commodification of Disaster in Telkomsel TVC “Menjadi Relawan Yang Terbaik” Version

DOI

10.2991/icssis-18.2019.2How to use a DOI?

Keywords

Commodification, disaster, semiotics, tvc

Abstract

Each part of mass media nowadays has become a field to take a profit. It is also included a human tragedy, disaster. Disaster is a high profit drama. The heroic drama to release from the death, it is a tribute for the capitalist as a dominant class. In order to give information about huge disaster and the impact, the disaster in television commercials actually it is just a commodity as a tribute for the capitalist. The victim’s tears, the bloods and the tears are signs that have a value profit. By the Barthes Semiotics as the analysis elements, and the Commodification Theory from Vincent Mosco, this research shows that disaster is not viewed as a terrified moment. The ideology brings the terrified moment is the way to tribute a profit to the capitalist

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Altobeli Lobodally
PY  - 2019/05
DA  - 2019/05
TI  - The Commodification of Disaster in Telkomsel TVC “Menjadi Relawan Yang Terbaik” Version
BT  - Proceedings of the 1st International Conference on Social Sciences and Interdisciplinary Studies (ICSSIS 2018)
PB  - Atlantis Press
SP  - 5
EP  - 9
SN  - 2352-5398
UR  - https://doi.org/10.2991/icssis-18.2019.2
DO  - 10.2991/icssis-18.2019.2
ID  - Lobodally2019/05
ER  -