Practice and Exploration of “Competitive Teaching Method” in the Teaching of Advertising Design and Production in Colleges and Universities
- DOI
- 10.2991/assehr.k.201214.184How to use a DOI?
- Keywords
- Competition teaching method, Practice teaching, Promoting teaching by competition
- Abstract
Discipline competition plays an important role in practical teaching in colleges and universities. For students, discipline competition is not only an effective test of the learning effect of theoretical knowledge course, but also can exercise their practical nature. For teachers, they can have a better understanding of advertising industry rules and market conditions in the process of guiding the competition, thus forming a new practical teaching mode of “promoting teaching and learning by competition”. This work made full use of the characteristics of the course and the close combination of discipline competition to explore a new competitive practice teaching method, so as to form a better teaching method and achieve better teaching effects. This work adopted the method of research and analysis. Starting with the characteristics of the course Advertising Design and Production and combining with the characteristics of the current discipline competition, this work conducted targeted analysis and research, and it was verified step by step in practice teaching and has achieved good teaching effect.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yihan Jia PY - 2020 DA - 2020/12/16 TI - Practice and Exploration of “Competitive Teaching Method” in the Teaching of Advertising Design and Production in Colleges and Universities BT - Proceedings of the 2020 6th International Conference on Social Science and Higher Education (ICSSHE 2020) PB - Atlantis Press SP - 963 EP - 966 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201214.184 DO - 10.2991/assehr.k.201214.184 ID - Jia2020 ER -