Analysis on Consumer Demand of Electric Vehicle Based on Internet Survey

DOI

10.2991/icsshe-19.2019.91How to use a DOI?

Keywords

market research, electric vehicles, consumer perception, consume intention

Abstract

Based on the online questionnaire and the analysis of the current materials, this paper carries out a market research on the consumers’ awareness and purchase intention of the electric vehicles starting from the consumer behavior characteristics and consumption habits. It is found in the online investigation that consumers are less aware of most electric vehicles and their purchase intention is relatively simple. The design, price and reliability are the primary factors that consumers consider when purchasing an electric vehicle. Combined with the survey results, some suggestions are put forward for the development of electric vehicle for enterprises and manufacturers.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuhang Shang
AU  - Yi Feng
PY  - 2019/08
DA  - 2019/08
TI  - Analysis on Consumer Demand of Electric Vehicle Based on Internet Survey
BT  - Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)
PB  - Atlantis Press
SP  - 861
EP  - 865
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-19.2019.91
DO  - 10.2991/icsshe-19.2019.91
ID  - Shang2019/08
ER  -