Thoughts on the Problems in the Teaching Design of Advertising Course

DOI

10.2991/icsshe-19.2019.35How to use a DOI?

Keywords

Education, advertising, curriculum, reform and innovation

Abstract

In the era of the knowledge-based economy, the demand for advertising professionals in the social market will be greatly improved. Therefore, in training professional advertising talents, colleges and universities should carry out in-depth reform and innovation of advertising courses, keep up with the pace of the times, and cultivate advertising professionals who can meet the needs of the social market. Through a brief description of what advertising is, this paper analyses the problems existing in the current course design of advertising in China and explores how to reform the course design of advertising in response to these problems.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yijin Wang
PY  - 2019/08
DA  - 2019/08
TI  - Thoughts on the Problems in the Teaching Design of Advertising Course
BT  - Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)
PB  - Atlantis Press
SP  - 1083
EP  - 1085
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-19.2019.35
DO  - 10.2991/icsshe-19.2019.35
ID  - Wang2019/08
ER  -