Proceedings of the 2017 3rd International Conference on Social Science and Higher Education

The Survey as a Tool to Assess the Educational Organization's Reputation ?based on the study conducted at the RUDN University in December 2016

Authors
Yulia N. Zemskaya, Anna V. Glagoleva, Evgeniya A. Kuznetsova
Corresponding Author
Yulia N. Zemskaya
Available Online September 2017.
DOI
https://doi.org/10.2991/icsshe-17.2017.7How to use a DOI?
Keywords
survey, reputation, public opinion, university, education
Abstract
In December 2016 the authors conducted a survey of the bachelor and master's degree students of the Institute of World Economy and Business of People Friendship University of Russia (RUDN University). The aim of the study was to determine the evaluation of the reputation of the RUDN University by the target audience, the strengths and weaknesses of the education from the point of view of the students. The study made recommendations for optimizing the learning process, improvement of the educational program. At the result of the study there was started the development of corporate communication strategy to improve the organization's reputation in the specific target audience - an audience of consumers of educational products.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2017 3rd International Conference on Social Science and Higher Education
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
September 2017
ISBN
978-94-6252-395-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/icsshe-17.2017.7How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yulia N. Zemskaya
AU  - Anna V. Glagoleva
AU  - Evgeniya A. Kuznetsova
PY  - 2017/09
DA  - 2017/09
TI  - The Survey as a Tool to Assess the Educational Organization's Reputation ?based on the study conducted at the RUDN University in December 2016
BT  - 2017 3rd International Conference on Social Science and Higher Education
PB  - Atlantis Press
SP  - 25
EP  - 28
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-17.2017.7
DO  - https://doi.org/10.2991/icsshe-17.2017.7
ID  - Zemskaya2017/09
ER  -