The Survey as a Tool to Assess the Educational Organization's Reputation ?based on the study conducted at the RUDN University in December 2016

DOI

10.2991/icsshe-17.2017.7How to use a DOI?

Keywords

survey, reputation, public opinion, university, education

Abstract

In December 2016 the authors conducted a survey of the bachelor and master's degree students of the Institute of World Economy and Business of People Friendship University of Russia (RUDN University). The aim of the study was to determine the evaluation of the reputation of the RUDN University by the target audience, the strengths and weaknesses of the education from the point of view of the students. The study made recommendations for optimizing the learning process, improvement of the educational program. At the result of the study there was started the development of corporate communication strategy to improve the organization's reputation in the specific target audience - an audience of consumers of educational products.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yulia N. Zemskaya
AU  - Anna V. Glagoleva
AU  - Evgeniya A. Kuznetsova
PY  - 2017/09
DA  - 2017/09
TI  - The Survey as a Tool to Assess the Educational Organization's Reputation ?based on the study conducted at the RUDN University in December 2016
BT  - Proceedings of the 2017 3rd International Conference on Social Science and Higher Education
PB  - Atlantis Press
SP  - 25
EP  - 28
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-17.2017.7
DO  - 10.2991/icsshe-17.2017.7
ID  - Zemskaya2017/09
ER  -