Research on the Development Strategy of Private Universities

DOI

10.2991/icsshe-16.2016.25How to use a DOI?

Keywords

private colleges, SWOT, differentiation, competition strategy

Abstract

Under the guidance of the theory of competitive strategy, the marketing of higher education and sustainable development of education, on the base of comprehensive analysis of the development status of private universities, using the SWOT strategic analysis tool, the paper analyzes the opportunities, challenges, advantage and disadvantage of private universities, and puts forward the future development strategy. Private universities should fully implement the differential development strategy with the differentiation in development orientation, major settings and employment guide.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuanyuan Xu
AU  - Weizhi Wang
AU  - Ying Li
PY  - 2016/07
DA  - 2016/07
TI  - Research on the Development Strategy of Private Universities
BT  - Proceedings of the 2016 2nd International Conference on Social Science and Higher Education
PB  - Atlantis Press
SP  - 97
EP  - 100
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-16.2016.25
DO  - 10.2991/icsshe-16.2016.25
ID  - Xu2016/07
ER  -