Research on Business Model and Innovation Model-Taking MI Company as an Example

DOI

10.2991/icsser-18.2018.67How to use a DOI?

Keywords

Dual Channel Sales; Business Model; Innovation Model; MI Company

Abstract

With the development of the Internet, e-commerce is widely used in modern commerce, which promotes the development of economy and society and changes people's shopping patterns and lifestyles. As business model and innovation model are the foundation of a company, MI's “Hardware + Internet + New Retail” model becomes a breakthrough for the development of Internet companies. By continuously summarizing and learning the successful experience of MI Company, MI Company itself and other companies can acquire new competitiveness and management experience in the context of advanced big data era. Therefore, studying the dual-channel sales model and innovative research pioneered by MI Company is conducive to promoting the sustainable development of the industry and economic prosperity, and has certain reference value for other enterprises.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fengrui Liu
AU  - Xiaohui Hu
AU  - Fuchang Li
PY  - 2018/10
DA  - 2018/10
TI  - Research on Business Model and Innovation Model-Taking MI Company as an Example
BT  - Proceedings of the 2018 International Conference on Social Science and Education Reform (ICSSER 2018)
PB  - Atlantis Press
SP  - 285
EP  - 287
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsser-18.2018.67
DO  - 10.2991/icsser-18.2018.67
ID  - Liu2018/10
ER  -