Research on the Application of Intangible Cultural Heritage in Visual Communication Design Teaching

DOI

10.2991/icsser-18.2018.28How to use a DOI?

Keywords

Intangible cultural heritage; Visual communication design; Teaching method

Abstract

Intangible cultural heritage is created in the production and living practice of the Chinese people of all ethnic groups, and is the crystallization of the wisdom and civilization of the Chinese nation. The limited influence of the spread of intangible cultural heritage, the lack of means of transmission and the single form of communication have prevented it from being effectively and widely disseminated and carried forward. The new media has the advantages of objective reality, hypertext, massive information, instant interaction and entertainment, and is welcomed and praised by the public. Therefore, this paper proposes to introduce new media communication into the dissemination of intangible cultural heritage and puts forward corresponding strategies.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yangyang Zhang
AU  - Zhuan Su
PY  - 2018/10
DA  - 2018/10
TI  - Research on the Application of Intangible Cultural Heritage in Visual Communication Design Teaching
BT  - Proceedings of the 2018 International Conference on Social Science and Education Reform (ICSSER 2018)
PB  - Atlantis Press
SP  - 120
EP  - 123
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsser-18.2018.28
DO  - 10.2991/icsser-18.2018.28
ID  - Zhang2018/10
ER  -