The High-end Development Process of the Cosmetics Industry in China
These authors contributed equally
- DOI
- 10.2991/aebmr.k.220405.362How to use a DOI?
- Keywords
- cosmetics industry; mergers and acquisitions; high-end process
- Abstract
Since the beginning of the 21st century, the wave of mergers and acquisitions in China’s domestic beauty industry has been surging. M&A is a complex high-risk investment activity, and its core is financial activities. From many successful and failed cases of M&A, it can be found that the failure to implement effective risk management for M&A financial risk is the main reason for the failure of M&A. Fully understanding the financial risk of merger and acquisition and implementing effective risk management is the key to the success of merger and acquisition. Therefore, this paper makes a qualitative analysis of the M&A of cosmetics, the motivation of M&A, and the risks in M&A, and puts forward some methods and measures to deal with these financial risks.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Shenyini Li AU - Ziyue Pan AU - Xiyao Yu PY - 2022 DA - 2022/04/29 TI - The High-end Development Process of the Cosmetics Industry in China BT - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022) PB - Atlantis Press SP - 2144 EP - 2149 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220405.362 DO - 10.2991/aebmr.k.220405.362 ID - Li2022 ER -