Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)

The Characteristics and Dissemination Methods Innovation of Internet Celebrity with Online Video Live Broadcast

Based on the Perspective of Opinion Leaders

Authors
Chen Wenjun, Wang Lu
Corresponding Author
Wang Lu
Available Online 8 April 2021.
DOI
10.2991/assehr.k.210407.050How to use a DOI?
Keywords
opinion leaders, online opinion leaders, dissemination methods, Internet celebrity
Abstract

By analyzing the relevant literature of opinion leaders and online opinion leaders, combined with media analysis reports, we defined the identity of the opinion leaders of Internet celebrities with online video live broadcast. We believe that the Internet celebrities with online video live broadcast conforms to the essential characteristics of opinion leaders of authority, publicity, and communication influence. They are popular, pan-entertainment, and secular commercial online opinion leaders in the field of e-commerce. The development of economy and technology endows them with new characteristics of ordinary identity, instant interaction, and vivid communication. Based on this, Internet celebrities with online video live broadcast have promoted the innovative development of opinion leaders’ dissemination methods, and have made outstanding contributions in promoting symbolic consumption and relational consumption, realizing sustainable commercial value and inspiring audiences’ social responsibility.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
8 April 2021
ISBN
978-94-6239-360-8
ISSN
2352-5398
DOI
10.2991/assehr.k.210407.050How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Chen Wenjun
AU  - Wang Lu
PY  - 2021
DA  - 2021/04/08
TI  - The Characteristics and Dissemination Methods Innovation of Internet Celebrity with Online Video Live Broadcast
BT  - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
PB  - Atlantis Press
SP  - 246
EP  - 250
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210407.050
DO  - 10.2991/assehr.k.210407.050
ID  - Wenjun2021
ER  -