Proceedings of the 2019 4th International Conference on Social Sciences and Economic Development (ICSSED 2019)

An Empirical Study on the Impact of Agricultural Products Regional Brands on Consumer Behavior

Authors
Wang Chunying
Corresponding Author
Wang Chunying
Available Online May 2019.
DOI
10.2991/icssed-19.2019.144How to use a DOI?
Keywords
Agricultural products regional brand; Joint analysis method; Consumer behavior
Abstract

Taking Xinjiang Hetian jujube as the research object, under the condition of single clue and multi-clue, the behavioral preference of consumers' regional brand agricultural products was measured through questionnaire interviews. In the single clue condition, the existence of the agricultural product regional brand effect on the consumer's purchasing behavior was verified. Under the multi-cue condition, it was confirmed that the agricultural product regional brand had an influence on the consumer purchasing behavior, which was second only to the product safety attribute and product sense.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 4th International Conference on Social Sciences and Economic Development (ICSSED 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2019
ISBN
978-94-6252-718-8
ISSN
2352-5398
DOI
10.2991/icssed-19.2019.144How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Wang Chunying
PY  - 2019/05
DA  - 2019/05
TI  - An Empirical Study on the Impact of Agricultural Products Regional Brands on Consumer Behavior
BT  - Proceedings of the 2019 4th International Conference on Social Sciences and Economic Development (ICSSED 2019)
PB  - Atlantis Press
SP  - 761
EP  - 766
SN  - 2352-5398
UR  - https://doi.org/10.2991/icssed-19.2019.144
DO  - 10.2991/icssed-19.2019.144
ID  - Chunying2019/05
ER  -