Proceedings of the 2019 4th International Conference on Social Sciences and Economic Development (ICSSED 2019)

Analysis on The Development of AI Clothing Marketing

Authors
Chang Qiao, Fang Gang, Chen XueJie
Corresponding Author
Fang Gang
Available Online May 2019.
DOI
10.2991/icssed-19.2019.7How to use a DOI?
Keywords
Clothing Brand; Artificial Intelligence; Marketing Mode; Clothing Marketing.
Abstract

With the emergence of Alpha Go, artificial intelligence has become a hot topic, and marketing has ushered in the era of intelligence. Through the combination of artificial intelligence technology (including virtual reality, data insight, etc.), marketing can bring better consumption experience to consumers. Based on the analysis of the advanced technology of artificial intelligence and the characteristics of clothing marketing, this paper concludes that clothing marketing in the era of artificial intelligence shows the characteristics of precision marketing, new experiential marketing and human-computer interaction marketing, and promotes the development of clothing marketing. However, it is concluded that artificial intelligence cannot completely replace the role of human beings in marketing.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 4th International Conference on Social Sciences and Economic Development (ICSSED 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2019
ISBN
978-94-6252-718-8
ISSN
2352-5398
DOI
10.2991/icssed-19.2019.7How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Chang Qiao
AU  - Fang Gang
AU  - Chen XueJie
PY  - 2019/05
DA  - 2019/05
TI  - Analysis on The Development of AI Clothing Marketing
BT  - Proceedings of the 2019 4th International Conference on Social Sciences and Economic Development (ICSSED 2019)
PB  - Atlantis Press
SP  - 34
EP  - 37
SN  - 2352-5398
UR  - https://doi.org/10.2991/icssed-19.2019.7
DO  - 10.2991/icssed-19.2019.7
ID  - Qiao2019/05
ER  -