Strategy of Micro, Small, and Medium Enterprises (MSMEs) in Merauke Papua to Improve Economic Welfare During the Covid-19 Pandemic
Authors
Dewi Putri Anjar Wulan1, *, Irfan Wildzan Muafa2, Aldisa Arifudin3
123Department of Management Musamus University Merauke, Indonesia
*Corresponding author. Email: wulan_feb@unmus.ac.id
Corresponding Author
Dewi Putri Anjar Wulan
Available Online 3 December 2021.
- DOI
- 10.2991/assehr.k.211130.085How to use a DOI?
- Keywords
- MSMEs; covid-19; welfare
- Abstract
The world is experiencing a Covid-19 pandemic, including Indonesia and especially Merauke Regency, Papua. The appeal to prevent the chain of spreading this virus requires people to stay silent at home. This has an impact on economic instability and one of those affected is MSMEs. For this reason, a survival strategy is needed for MSMEs to be able to continue to maintain their business in the midst of this pandemic. The research method used in this research is descriptive analysis. The results of this study recommend a survival strategy for UKMK in the form of sales aspects, production cost aspects, formulating road maps, strengthening digital technology, and providing guidance models by the government.
- Copyright
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Dewi Putri Anjar Wulan AU - Irfan Wildzan Muafa AU - Aldisa Arifudin PY - 2021 DA - 2021/12/03 TI - Strategy of Micro, Small, and Medium Enterprises (MSMEs) in Merauke Papua to Improve Economic Welfare During the Covid-19 Pandemic BT - Proceedings of the International Joined Conference on Social Science (ICSS 2021) PB - Atlantis Press SP - 473 EP - 477 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211130.085 DO - 10.2991/assehr.k.211130.085 ID - Wulan2021 ER -