Determining the Most Dominant Batik Gajahmada Tulungagung Purchase Decision Indicator Using SPSS

DOI

10.2991/assehr.k.211130.049How to use a DOI?

Keywords

Purchase Decision; Location; Price; Quality; Promotion

Abstract

Batik Gajahmada Tulungagung is one of the industrial homes in Tulungagung that produces batik writing and batik cap fabrics. The number of business people who plunge into the world of batik makes batik business competition more rapid. The research aims to determine the most dominant indicator on the decision to buy Gajahmada Tulungagung batik. This type of research is quantitative, using accidental sampling methods that are part of probability sampling. The study sample amounted to 50 respondents with a total of Gajah Mada Tulungagung batik customers who could not be known. The data analysis method uses multiple linear regression analysis. The results showed four indicators of purchasing decisions, location, price, quality, and promotion. Of the four indicators, quality is the most dominant indicator in influencing buying Gajahmada Tulungagung batik.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - E. Triwidyati
AU  - D. Kristanti
AU  - R. L. Pangastuti
PY  - 2021
DA  - 2021/12/03
TI  - Determining the Most Dominant Batik Gajahmada Tulungagung Purchase Decision Indicator Using SPSS
BT  - Proceedings of the International Joined Conference on Social Science (ICSS 2021)
PB  - Atlantis Press
SP  - 279
EP  - 282
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211130.049
DO  - 10.2991/assehr.k.211130.049
ID  - Triwidyati2021
ER  -