Application of Visual Identity to Semolowaru Culinary Tourism Centre Revitalization

DOI

10.2991/assehr.k.211130.029How to use a DOI?

Keywords

visual identity; culinary tourism centre; revitalization

Abstract

Tourism becomes of one the prioritized sectors for development, and culinary tourism centers are essential for the development of regional culture as well as the public economy. Culinary tourism not only provides an experience of enjoying the food of one region but also becomes a communal place with a variety of supporting activities. Various culinary tourism centers need to be revitalized, one of which is in Semolowaru located in the City of Surabaya. The revitalization process covers the creation and application of visual identity as an effort for branding to maximize promotion and marketing in increasing the number of visitors and buyers. The visual identity is not only utilized on a physical medium using the principles of design aesthetics but branding strategies and content on social media as well.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Puspita Sari Sukardani
AU  - Gilang Gusti Aji
AU  - Putri Aisyiyah Rahma Dewi
AU  - Awang Dharmawan
PY  - 2021
DA  - 2021/12/03
TI  - Application of Visual Identity to Semolowaru Culinary Tourism Centre Revitalization
BT  - Proceedings of the International Joined Conference on Social Science (ICSS 2021)
PB  - Atlantis Press
SP  - 161
EP  - 166
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211130.029
DO  - 10.2991/assehr.k.211130.029
ID  - Sukardani2021
ER  -