Proceedings of the 3rd International Conference on Social Sciences (ICSS 2020)

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The Effect of Marketing Mix 4P Towards Marketing Product Performance Of Tenun Ikat Small Industry In Bandar Kediri

Authors
Ana Komari, Lolyka Dewi Indrasari, Affif Yudha Tri Pariyanto, Heribertus Budi Santoso
Corresponding Author
Ana Komari
Available Online 15 October 2020.
DOI
10.2991/assehr.k.201014.173How to use a DOI?
Keywords
Customers, Product, Tolerance, 4P
Abstract

Customers’ needs are increasing, and there is make more competition with similar products. In this case, it can bead dressed in marketing concept, it means a business must has a strategy to achieve objectives and provide satisfaction customers and provide of the results form of salaries to business developers. Every business running by a developer must have an effort, have a concept of strategy that can carry out activities of adaptation to the environment that currently continues to experience changes such as creating similar products without innovating. The purpose of this study was to determine the effect of 4P (Product, Place, Price, Promotion) marketing mix on marketing product performance of the tenun ikat industry in Bandar Kediri. Then, respondents were searched for filling out the questionnaire. At the end of the calculation, results on the variables X1 and X4 were stated. They do not have a standard assumption deviate because of each variable values on tolerance < 0.10 and VIF value < 10.0. Then, at X2 (distribution place) and X3 (price is not a problem in getting the product).

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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<Previous Article In Volume
Volume Title
Proceedings of the 3rd International Conference on Social Sciences (ICSS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 October 2020
ISBN
10.2991/assehr.k.201014.173
ISSN
2352-5398
DOI
10.2991/assehr.k.201014.173How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Ana Komari
AU  - Lolyka Dewi Indrasari
AU  - Affif Yudha Tri Pariyanto
AU  - Heribertus Budi Santoso
PY  - 2020
DA  - 2020/10/15
TI  - The Effect of Marketing Mix 4P Towards Marketing Product Performance Of Tenun Ikat Small Industry In Bandar Kediri
BT  - Proceedings of the 3rd International Conference on Social Sciences (ICSS 2020)
PB  - Atlantis Press
SP  - 805
EP  - 809
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201014.173
DO  - 10.2991/assehr.k.201014.173
ID  - Komari2020
ER  -