Proceedings of the International Conference on Social, Economics, Business, and Education (ICSEBE 2021)

The Implementation of E-Commerce for Micro, Small and Medium Enterprises (MSMES) in Covid 19 Pandemic Era

Authors
Ihwana As’ad1, *, Muhammad Alwi2, Bestfy Anitasari3, Alfry Aristo J Sinlae4, Fresy Nugroho5, Khairul Anwar6
1Department of Information Technology, Faculty of Computer Universitas Muslim Indonesia, Makassar - Indonesia
2Department of Mechanical Engginering, STITEK Dharma Yadi, Makassar – Indonesia
3Department of Nursing, Institute Kesehatan dan Bisnis Kurnia Jaya Persada, Palopo - Indonesia
4Department of Computer Science, Faculty Engineering Universitas Katolik Widya Mandira, Kupang - Indonesia
5Department of Information Technology, Faculty Science and Technology Universitas Islam Negeri Maulana Malik Ibrahim, Malang - Indonesia
6Department of Education and Teacher Training, Institut Agama Islam Tebo, Jambi - Indonesia
*Corresponding author. Email: ihwana.asad@umi.ac.id
Corresponding Author
Ihwana As’ad
Available Online 24 January 2022.
DOI
10.2991/aebmr.k.220107.009How to use a DOI?
Keywords
E-commerce; Micro, Small, Medium Enterprise; Pandemic
Abstract

The COVID-19 pandemic has had a huge impact on all sectors of people’s lives. One of the sectors that greatly affected was the economic sector. Micro, small, and medium enterprises are one part of the community’s economic activities that are trying to stay afloat, although not infrequently some are forced to go out of business. The use of electronic commerce is a step for SMEs to survive. This study uses qualitative methods with descriptive data analysis and is equipped with a literature study. The result shows that the technique of marketing products and services using e-commerce is a survival strategy for MSMEs during the pandemic.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Social, Economics, Business, and Education (ICSEBE 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
24 January 2022
ISBN
978-94-6239-521-3
ISSN
2352-5428
DOI
10.2991/aebmr.k.220107.009How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ihwana As’ad
AU  - Muhammad Alwi
AU  - Bestfy Anitasari
AU  - Alfry Aristo J Sinlae
AU  - Fresy Nugroho
AU  - Khairul Anwar
PY  - 2022
DA  - 2022/01/24
TI  - The Implementation of E-Commerce for Micro, Small and Medium Enterprises (MSMES) in Covid 19 Pandemic Era
BT  - Proceedings of the International Conference on Social, Economics, Business, and Education (ICSEBE 2021)
PB  - Atlantis Press
SP  - 42
EP  - 45
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220107.009
DO  - 10.2991/aebmr.k.220107.009
ID  - As’ad2022
ER  -