Marketing information for holding leading positions in the market segment of the grain processing enterprises

DOI

10.2991/icseal-18.2018.28How to use a DOI?

Keywords

Marketing information, leading position, grain processing, market segmentation, agricultural policies

Abstract

This paper focuses on the marketing information for holding leading positions in the market segment of the grain processing enterprises. We develop and test the contemporary approach to the analysis of the raw material market for marketing needs of the leading grain processing enterprises. Our results and findings are based on cluster analysis built according to the territorial principle. The stages of preparation and assessment of data are determined. The interpretation of results and comparison with traditional practices are also presented within the scope of the paper. The constructed model allows to find the hidden patterns in the development of priority qualities of potential counterparts taking into account their spatial dispersion. Our results might be of some interests to stakeholders in agricultural policy and regional development as well as to the policy-makers of various sorts.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Iryna Markina
AU  - Viktoria Voronina
AU  - Yaroslav Aksiuk
PY  - 2018/10
DA  - 2018/10
TI  - Marketing information for holding leading positions in the market segment of the grain processing enterprises
BT  - Proceedings of the 2nd International Conference on Social, Economic and Academic Leadership (ICSEAL 2018)
PB  - Atlantis Press
SP  - 193
EP  - 201
SN  - 2352-5398
UR  - https://doi.org/10.2991/icseal-18.2018.28
DO  - 10.2991/icseal-18.2018.28
ID  - Markina2018/10
ER  -