Development of enterprise innovative activity for leadership in production and economic systems

DOI

10.2991/icseal-18.2018.7How to use a DOI?

Keywords

Leading position, competition, market segment, competitive advantage, innovation

Abstract

The competition and consequent struggle for a leading position in its market segment are an inseparable feature of the market economy. It is possible to achieve competitive advantage through the use of organizational, technical and economic changes, i.e. through the growth of innovative activity aimed at effective use of limited resources (technical, raw, human, information, etc.); the product/service quality improvement; price reduction of traded goods/services; cost reduction; sale increase, etc. The importance and the role of increasing enterprise innovative activity in modern terms emphasize the problems of formation and development of industrial production through the application of innovative methods. This becomes very important in the context of achieving leadership and becoming a leader on the market.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Svetlana Vasilyeva
AU  - Liudmila Glukhova
AU  - Raisa Krayneva
PY  - 2018/10
DA  - 2018/10
TI  - Development of enterprise innovative activity for leadership in production and economic systems
BT  - Proceedings of the 2nd International Conference on Social, Economic and Academic Leadership (ICSEAL 2018)
PB  - Atlantis Press
SP  - 39
EP  - 45
SN  - 2352-5398
UR  - https://doi.org/10.2991/icseal-18.2018.7
DO  - 10.2991/icseal-18.2018.7
ID  - Vasilyeva2018/10
ER  -