Hallyu Wave Syndrome: Does Country of Origin Matter?

DOI

10.2991/icse-15.2016.46How to use a DOI?

Keywords

country of origin, purchase decision, hallyu wave

Abstract

Hallyu wave or Korean wave is becoming a world hit, recently. It is a terminology that describes the spread of Korean culture globally. This research is mainly discussed about country of origin perceived by consumer of Korean cosmetic product and it's influenced on purchase decision. The purpose of this research is to describe country of origin and purchase decision as well as to analyze the influence of country of origin on purchase decision. Sample of this research is 261 youngsters who already bought Korean cosmetics product, using purposive sampling technique. Multiple regression method was used to analyze the data. Result shows that majority of youngster perceived South Korea as an ideal place to be visited. Most consumers bought the product mainly because of its function. There is a positive influence between country of origin and purchase decision of Korean Cosmetics Product. Country with good image will motivate consumer to buy its product

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Vanessa Gaffar
AU  - Cindy Agustina Krishna Gautama
PY  - 2016/04
DA  - 2016/04
TI  - Hallyu Wave Syndrome: Does Country of Origin Matter?
BT  - Proceedings of the 1st UPI International Conference on Sociology Education (UPI ICSE 2015)
PB  - Atlantis Press
SP  - 215
EP  - 219
SN  - 2352-5398
UR  - https://doi.org/10.2991/icse-15.2016.46
DO  - 10.2991/icse-15.2016.46
ID  - Gaffar2016/04
ER  -