The Effect of Ethnocentrism on Purchase Behavior of Domestics and Foreign Products

DOI

10.2991/icse-15.2016.35How to use a DOI?

Keywords

consumer ethnocentric, purchase of domestic products, purchase of foreign products

Abstract

The purpose of this paper is to investigate national identity, cosmopolitanism and ethnocentrism in influencing the purchase behavior of domestic or foreign purchase behavior products in Indonesia.  The method is descriptive verification, while the data analysis technique used is Structure Equation Model in 300 sample citizen of Indonesia. The results show that the model attitude of Indonesian citizens about national identity and cosmopolitanism thus forming ethnocentrism  can be integrated to the measurement of purchase behavior of domestic or foreign purchase behavior products

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ratih Huryati
AU  - Lisnawati
PY  - 2016/04
DA  - 2016/04
TI  - The Effect of Ethnocentrism on Purchase Behavior of Domestics and Foreign Products
BT  - Proceedings of the 1st UPI International Conference on Sociology Education (UPI ICSE 2015)
PB  - Atlantis Press
SP  - 166
EP  - 168
SN  - 2352-5398
UR  - https://doi.org/10.2991/icse-15.2016.35
DO  - 10.2991/icse-15.2016.35
ID  - Huryati2016/04
ER  -