Development Strategies for Chopped Tobacco Agribusiness in the Anjang Kencono 13 Farmer Group in Klaten Regency

DOI

10.2991/978-94-6463-128-9_35How to use a DOI?

Keywords

Partnerships; Chopped Tobacco; Information Technology

Abstract

This study aims to determine the condition of internal and external factors, and the priority of the chopped tobacco agribusiness development strategies. This research applies descriptive and analytical method. The research location determined purposively. Key informants in this study were determined using the snowball sampling technique. A total of 15 key informants were from the Ajang Kencono farmer group, government, consumers, competitors, and the Indonesian Tobacco Farmers Association. The internal and external factor evaluation, grand strategy matrix, strengths-weaknesses-opportunities-threats, and quantitative strategic planning matrix were used to analyze the research data. The main strength of this agribusiness is the high acceptance of chopped tobacco products in the market, while the main weakness is the low bargaining power of the farmer group. The main opportunity is the high level of consumer confidence, while the main threat is government regulations that are not in favor of farmer groups. Based on the grand strategy matrix, the chopped tobacco business is strong competitive position. Based on these factors, the alternative strategies developed are building partnerships, utilizing information technology, collectively distributing chopped tobacco to increase bargaining power, and utilizing social media to expand market. The strategic priority for the chopped tobacco agribusiness is to build partnerships.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sandra Surya Saputri
AU  - Mohamad Harisudin
AU  - Erlyna Wida Riptanti
PY  - 2023
DA  - 2023/04/19
TI  - Development Strategies for Chopped Tobacco Agribusiness in the Anjang Kencono 13 Farmer Group in Klaten Regency
BT  - Proceedings of the 3rd International Conference on Sustainable Agriculture for Rural Development (ICSARD 2022)
PB  - Atlantis Press
SP  - 343
EP  - 361
SN  - 2468-5747
UR  - https://doi.org/10.2991/978-94-6463-128-9_35
DO  - 10.2991/978-94-6463-128-9_35
ID  - Saputri2023
ER  -