Proceedings of the 2024 4th International Conference on Public Relations and Social Sciences (ICPRSS 2024)

Building Bridges: The Role of Public Relations in Enhancing Hong King’s Low Travel Zone Economy

Authors
Eugene Chan1, *
1Technological and Higher Education Institute of Hong Kong, Hong Kong SAR, China
*Corresponding author. Email: eugeneyhchan@thei.edu.hk
Corresponding Author
Eugene Chan
Available Online 18 November 2024.
DOI
10.2991/978-2-38476-305-4_26How to use a DOI?
Keywords
Public Relations; Destination Branding; Low-altitude tourism
Abstract

Public relations play a significant role in promoting tourism in low-travel zones. The low travel zones are largely characterized by low tourism activities. The conference paper examined the diverse public relations strategies that can be used to promote a destination. The techniques discussed are campaigns on social media platforms, destination branding, and media relations. The public relations strategies help promote tourism in low travel zones thereby enhancing the economic development of such places. The paper highlights the significance of aligning public relations efforts with destination branding to create a compelling narrative and image of the destination which can attract potential tourists to that place. Challenges that counter the efforts of promoting low travel zones such as sustainability issues, limited resources, and competition from urban centers with iconic features are equally discussed in the paper. Integrating effective public relations strategies can enhance the appeal of Hong Kong’s low-travel zones. This drives tourism in the low travel zones thereby fostering economic growth and development of Hong Kong’s low travel zones.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

Volume Title
Proceedings of the 2024 4th International Conference on Public Relations and Social Sciences (ICPRSS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 November 2024
ISBN
978-2-38476-305-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-305-4_26How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Eugene Chan
PY  - 2024
DA  - 2024/11/18
TI  - Building Bridges: The Role of Public Relations in Enhancing Hong King’s Low Travel Zone Economy
BT  - Proceedings of the 2024 4th International Conference on Public Relations and Social Sciences (ICPRSS 2024)
PB  - Atlantis Press
SP  - 232
EP  - 237
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-305-4_26
DO  - 10.2991/978-2-38476-305-4_26
ID  - Chan2024
ER  -