Purchasing Decision-Making Process of Online Consumers

Based on the Five-Stage Model of the Consumer Buying Process

DOI

10.2991/assehr.k.211020.214How to use a DOI?

Keywords

E-commerce, Online consumer behavior, Consumer buying decision

Abstract

Because of the advancement of Internet technology in China, online shopping has witnessed great development in recent years. In the process of shopping online, many factors are affecting whether online consumers will buy a product. By using the theoretical and empirical methods, this research intends to investigate the related factors that will have influences on online consumers’ shopping decisions. Besides, the general process of online consumers’ purchasing decisions still follows the theory of the Five-Stage Model of the Consumer Buying Process, which is composed of need recognition, information search, evaluating of alternative, purchase decision, and post-purchase behavior. However, these five stages have new content and rules in an E-commerce environment. This paper will analyze each stage of network consumers’ purchasing decision and establish the related comprehensive model.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wanshan Han
PY  - 2021
DA  - 2021/10/21
TI  - Purchasing Decision-Making Process of Online Consumers
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 545
EP  - 548
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.214
DO  - 10.2991/assehr.k.211020.214
ID  - Han2021
ER  -