The Spiral of Silence Theory, The Sleeper Effect and The Third Person Effect on Public Opinion Take Zheng Shuang’s Surrogacy Incident as an Example

DOI

10.2991/assehr.k.211020.155How to use a DOI?

Keywords

the spiral of silence theory, the third-person effect, the sleeper effect, Zheng Shuang, surrogacy

Abstract

In January 2021, Zheng Shuang, a well-known Chinese actress, was widely discussed online because of her behaviour of surrogacy. This article focuses on analyzing the application of the spiral of silence theory, and the third person effect, and the sleeper effect in this event. And the event was divided into three stages: the beginning, the climax, and the end. We analyze the first stage with the spiral theory of silence combined with graphs, the second stage with the third-person effect, and the third stage with the sleeper effect. Through this case, we further analyze the impact of these theories on public opinion.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xinyi Ji
AU  - Yuqing Song
AU  - Yuting Wei
PY  - 2021
DA  - 2021/10/21
TI  - The Spiral of Silence Theory, The Sleeper Effect and The Third Person Effect on Public Opinion Take Zheng Shuang’s Surrogacy Incident as an Example
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 210
EP  - 216
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.155
DO  - 10.2991/assehr.k.211020.155
ID  - Ji2021
ER  -