Superhero Meets Princess: New Commercial Opportunities Obtained by Walt Disney’s Acquisition of Marvel

DOI

10.2991/assehr.k.211020.229How to use a DOI?

Keywords

Walt Disney, Marvel Studio, Entertainment Industry, SWOT analysis

Abstract

The value of the culture and entertainment industry has become increasingly demanding, competition among enterprises has become more intense. As one of the oldest entertainment companies, Disney has expanded its business footprint by acquiring content companies such as Marvel. This article uses Marvel as a typical acquisition target and analyzes whether the decision of merger and acquisition is sufficient for Disney’s development. The article first introduced the basic situation of Disney and Marvel’s companies and analyzed the impact of Disney’s frequent mergers and acquisitions from the perspective of economic and industrial content. The author uses the SWOT model to study the opportunities and challenges that Disney will encounter in its future development. The research ideas and framework of this article hope to have great reference value for the development methods of the cultural and entertainment industry in the future.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tianxuan Wu
PY  - 2021
DA  - 2021/10/21
TI  - Superhero Meets Princess: New Commercial Opportunities Obtained by Walt Disney’s Acquisition of Marvel
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 629
EP  - 633
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.229
DO  - 10.2991/assehr.k.211020.229
ID  - Wu2021
ER  -