Research on Strategic Management of the Enterprise during the COVID-19——ViacomCBS as an Example

DOI

10.2991/assehr.k.211020.242How to use a DOI?

Keywords

Covid-19, ViacomCBS, strategic management, SWOT analysis

Abstract

Under the impact of COVID-19, the media industry has been hit to a large extent, but also found a new business opportunity -- streaming video services -- and created a new business model. Taking ViacomCBS, a media company, as an example, this paper analyzes and discusses the strengths, weaknesses, opportunities, and threats that ViacomCBS faces in the context of COVID-19 through SWOT analysis. Despite having flaws in recent streaming strategy and relatively limited funding resources and room for growth, ViacomCBS’s extensive consumer base, an enormous pool of resources, powerful distribution network, healthy financial position, and potentials for the integrated business model all add up to promise tremendous growth and success in the future. Based on the results, this paper provides a new research background for the theory of corporate strategic management and expands the application of its theory in the media industry, and also provides practical support for investors.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tongchuan Hu
AU  - Zhigu Ran
AU  - Jialu Zhao
PY  - 2021
DA  - 2021/10/21
TI  - Research on Strategic Management of the Enterprise during the COVID-19——ViacomCBS as an Example
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 700
EP  - 705
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.242
DO  - 10.2991/assehr.k.211020.242
ID  - Hu2021
ER  -