How Malicious Comments on Social Media Has a Huge Impact on the Negative Attitude Toward Women

DOI

10.2991/assehr.k.211020.203How to use a DOI?

Keywords

sexual double standards, social media, cognitive learning theory, negative stimuli, Implicit association test

Abstract

In this age of the Internet, using social software has become an indispensable part of our lives. Although social software allows us to share our daily life, there will always be negative comments on social media. Since these comments are very common on social media, some people may think that these bad comments will only make the publisher’s mood down for a moment. In fact, this small factor may cause some bigger changes to the user’s mind like the butterfly effect. The main focus of this research paper is how these negative review on social media affects sexual double standards. The prediction of this research is that these bad reviews will cause sexual double standard to a certain extent. So, when they do the IAT test after reading the bad reviews, it will cause the D score to drop. Of course, there are many imperfections in this research, so future research can focus on the correlation between SDS and social media more extensively. The implication of this research is to find out possible causes and solution of SDS, and further build a positive environment on social media.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Puiyu Huang
PY  - 2021
DA  - 2021/10/21
TI  - How Malicious Comments on Social Media Has a Huge Impact on the Negative Attitude Toward Women
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 484
EP  - 487
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.203
DO  - 10.2991/assehr.k.211020.203
ID  - Huang2021
ER  -