Research on Positive Sum Game of Long and Short Video Platforms in Copyright War

DOI

10.2991/assehr.k.211020.312How to use a DOI?

Keywords

copyright law, zero sum game, positive sum game, media industry

Abstract

In recent years, with the rapid development of Internet technology, a large number of grassroots civilian creators have emerged in all walks of life led by the audio-visual industry. Art and culture is no longer the privilege of capital and a few elites. UGC’s deconstruction and remodeling of traditional film and television products has become a new trend in the development of the future film and television industry. The Internet giants headed by Tencent video are no longer monopoly information providers. Tiktok and other platforms provide the public with technical support for independent creation. Short video production and watching are becoming an indispensable way of life for the public. However, the Internet has the characteristics of anonymity, sharing, openness and so on, which provides fertile soil for short video infringement. In contrast, the copyright protection of works by copyright owners is difficult due to imperfect laws and technical difficulties. In this case, the long and short video platform will inevitably fight for the copyright issue. But the deeper appeal behind the copyright war is the dissatisfaction of the long video platform with the current profit distribution mechanism, that is, the traditional industry requires the network industry to renegotiate. Therefore, the contradiction between long and short video platforms is not irreconcilable. The author hopes to explore a positive sum game mechanism that can transform the zero sum game between the two into a win-win situation following four points: Try to establish a new profit distribution mechanism to promote win-win cooperation; Be wary of the monopoly caused by only a few platforms authorized by the copyright owner; Protect the liquidity of content products, distinguish profit seeking and participatory creation; The copyright owners should pay attention to social perception while safeguarding their rights.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wang Yiqi
PY  - 2021
DA  - 2021/10/21
TI  - Research on Positive Sum Game of Long and Short Video Platforms in Copyright War
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 1095
EP  - 1099
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.312
DO  - 10.2991/assehr.k.211020.312
ID  - Yiqi2021
ER  -