What XiaoHongShu Users Care About: An analysis of Online Review Comments

DOI

10.2991/assehr.k.211020.186How to use a DOI?

Keywords

XiaoHongShu, User experience, Online reviews, Sentiment analysis

Abstract

This paper studies the attributes of XiaoHongShu, a social e-commerce business, by analyzing the big data set of user comments through data mining and sentiment analysis to find out the problems existing in XiaoHongShu and put forward suggestions. Findings show that the main attributes of XiaoHongShu can be summarized into three aspects: social media, sharing platform, and software service. Besides, many users have negative attitudes to their experience in XiaoHongShu. This research can help XiaoHongShu further explore the platform’s value and bring a better experience to users. It can also provide more information and reference for the exploration of social e-commerce.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wenru Tian
AU  - Yiyang Xiao
AU  - Longkun Xu
PY  - 2021
DA  - 2021/10/21
TI  - What XiaoHongShu Users Care About: An analysis of Online Review Comments
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 386
EP  - 391
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.186
DO  - 10.2991/assehr.k.211020.186
ID  - Tian2021
ER  -