Strategic Management Analysis of Universal Music Group Under Covid-19
- DOI
- 10.2991/assehr.k.211020.307How to use a DOI?
- Keywords
- Covid-19, the Universal Music Group, 4Ps Modal, Strategic Management
- Abstract
This essay is mainly focused on the 4ps model of Universal Music Group (UMG). It divides into Literature review, 4p discussion, financial analysis. The first part is about integrated marketing communication, which is a business strategy. Then it goes to the 4p part: product, price, promotion, place. It gives out the background information, current situation, and business strategies of UMG. It shows that UMG has a number of high-quality products, and UMG gives out different levels of products to different kinds of target consumers. It highlights changes UMG has made with The Times, such as moving from offline to online. The most significant one is the example of Tiktok cooperation in the place analysis. It indicates the importance of streaming media operation in later years. UMG reinforces the internet and tries to be more up-to-date. The third part is financial condition. It introduces 3 bullet points. The first one is the revenues of UMG are mainly from streaming media. The other two are about the stock exchange and the industrial competitiveness of UMG. It gives out many real figures and databases to prove this idea.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Simiao Deng AU - Yuting Lyu AU - Fanqi Xu PY - 2021 DA - 2021/10/21 TI - Strategic Management Analysis of Universal Music Group Under Covid-19 BT - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021) PB - Atlantis Press SP - 1067 EP - 1072 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211020.307 DO - 10.2991/assehr.k.211020.307 ID - Deng2021 ER -