Attribute Attractiveness of City, City Brand Love and Tourist Behavior: the Case of Jakarta

DOI

10.2991/icpm-16.2016.26How to use a DOI?

Keywords

Attractiveness Attribute Of City, City Brand Love, Tourist Behavior, and Positive Word of Mouth

Abstract

This research is conducted to answer two questions research, namely (1) how the influencing attribute does table of city attractiveness on a city brand love (2) How does the influence of city brand love on tourist behavior (visiting back and positive word of mouth This research examines 162 tourists already several times visiting Jakarta city, Indonesia. The analysis in this study is using Structural Equation Modeling (SEM) and to process data using the AMOS version 20. The results of this research show that the whole hypothesis is accepted, among others: (1) the attractiveness of the city attribute has a positive and significant influence on the city brand love; (2) the city brand love has positive and significant influence on repeat visitation; and (3) city brand love has a positive influence and significant on word of mouth.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Elia Ardyan
AU  - Naili Farida
PY  - 2016/07
DA  - 2016/07
TI  - Attribute Attractiveness of City, City Brand Love and Tourist Behavior: the Case of Jakarta
BT  - Proceedings of the 2016 International Conference on Public Management (ICPM 2016)
PB  - Atlantis Press
SP  - 101
EP  - 103
SN  - 2352-5428
UR  - https://doi.org/10.2991/icpm-16.2016.26
DO  - 10.2991/icpm-16.2016.26
ID  - Ardyan2016/07
ER  -