Research on Marketing of Agricultural Products in Xiaoliang Mountain from the Perspective of Precision Poverty Alleviation

DOI

10.2991/icpel-18.2018.45How to use a DOI?

Keywords

Targeted poverty alleviation, Xiaoliang Mountain's agricultural products, marketing strategy

Abstract

At the 18th National Congress of the Communist Party of China, it was proposed to build a comprehensive well-off society. Since then, the poverty alleviation work in the Xiaoliang Mountain area of Sichuan has been raised to the national strategic level. In recent years, agricultural production in this area has been greatly developed after poverty alleviation. However, due to the lack of suitable marketing strategies for agricultural products, the problem of difficult sales of agricultural products has become a bottleneck for poverty alleviation and prosperity in this area. This paper analyzes the marketing dilemma of Xiaoliang Mountain's agricultural products, and puts forward some suggestions to improve the precision of poverty alleviation through reasonable selection of target market, innovative product strategy, brand strategy, packaging strategy, price strategy, channel strategy and promotion strategy.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jian Deng
AU  - Congfang Zhang
AU  - He Ren
PY  - 2018/10
DA  - 2018/10
TI  - Research on Marketing of Agricultural Products in Xiaoliang Mountain from the Perspective of Precision Poverty Alleviation
BT  - Proceedings of the 2018 3rd International Conference on Politics, Economics and Law (ICPEL 2018)
PB  - Atlantis Press
SP  - 192
EP  - 196
SN  - 2352-5398
UR  - https://doi.org/10.2991/icpel-18.2018.45
DO  - 10.2991/icpel-18.2018.45
ID  - Deng2018/10
ER  -