Research on Marketing of Agricultural Products in Xiaoliang Mountain from the Perspective of Precision Poverty Alleviation
Jian Deng, Congfang Zhang, He Ren
Available Online October 2018.
- https://doi.org/10.2991/icpel-18.2018.45How to use a DOI?
- Targeted poverty alleviation, Xiaoliang Mountain's agricultural products, marketing strategy
- At the 18th National Congress of the Communist Party of China, it was proposed to build a comprehensive well-off society. Since then, the poverty alleviation work in the Xiaoliang Mountain area of Sichuan has been raised to the national strategic level. In recent years, agricultural production in this area has been greatly developed after poverty alleviation. However, due to the lack of suitable marketing strategies for agricultural products, the problem of difficult sales of agricultural products has become a bottleneck for poverty alleviation and prosperity in this area. This paper analyzes the marketing dilemma of Xiaoliang Mountain's agricultural products, and puts forward some suggestions to improve the precision of poverty alleviation through reasonable selection of target market, innovative product strategy, brand strategy, packaging strategy, price strategy, channel strategy and promotion strategy.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jian Deng AU - Congfang Zhang AU - He Ren PY - 2018/10 DA - 2018/10 TI - Research on Marketing of Agricultural Products in Xiaoliang Mountain from the Perspective of Precision Poverty Alleviation BT - 2018 3rd International Conference on Politics, Economics and Law (ICPEL 2018) PB - Atlantis Press SP - 192 EP - 196 SN - 2352-5398 UR - https://doi.org/10.2991/icpel-18.2018.45 DO - https://doi.org/10.2991/icpel-18.2018.45 ID - Deng2018/10 ER -