Proceedings of the 2018 3rd International Conference on Politics, Economics and Law (ICPEL 2018)

Research on Marketing of Agricultural Products in Xiaoliang Mountain from the Perspective of Precision Poverty Alleviation

Authors
Jian Deng, Congfang Zhang, He Ren
Corresponding Author
Jian Deng
Available Online October 2018.
DOI
https://doi.org/10.2991/icpel-18.2018.45How to use a DOI?
Keywords
Targeted poverty alleviation, Xiaoliang Mountain's agricultural products, marketing strategy
Abstract
At the 18th National Congress of the Communist Party of China, it was proposed to build a comprehensive well-off society. Since then, the poverty alleviation work in the Xiaoliang Mountain area of Sichuan has been raised to the national strategic level. In recent years, agricultural production in this area has been greatly developed after poverty alleviation. However, due to the lack of suitable marketing strategies for agricultural products, the problem of difficult sales of agricultural products has become a bottleneck for poverty alleviation and prosperity in this area. This paper analyzes the marketing dilemma of Xiaoliang Mountain's agricultural products, and puts forward some suggestions to improve the precision of poverty alleviation through reasonable selection of target market, innovative product strategy, brand strategy, packaging strategy, price strategy, channel strategy and promotion strategy.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2018 3rd International Conference on Politics, Economics and Law (ICPEL 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2018
ISBN
978-94-6252-605-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/icpel-18.2018.45How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jian Deng
AU  - Congfang Zhang
AU  - He Ren
PY  - 2018/10
DA  - 2018/10
TI  - Research on Marketing of Agricultural Products in Xiaoliang Mountain from the Perspective of Precision Poverty Alleviation
BT  - 2018 3rd International Conference on Politics, Economics and Law (ICPEL 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icpel-18.2018.45
DO  - https://doi.org/10.2991/icpel-18.2018.45
ID  - Deng2018/10
ER  -