How to Build Guanxi Quality: An Empirical Investigation in China

DOI

10.2991/icpel-16.2016.1How to use a DOI?

Keywords

guanxi quality, scale development, Chinese culture, Market quanxi, Government quanxi

Abstract

China is a guanxi-oriented nation. Compared to the Western relational marketing concept, Guanxi incorporates the notion of ganqing and renqing. Based on its unique cultural and institutional backgrounds, Chinese guanxi is a mixture of the affect and instrumentality. This article posits and examines a measurement scale for measuring guanxi quality based on Chinese guanxi constructs-renqing, ganqing, xinren, and western relational structure- satisfaction, commitment. The results develop a multi-dimensional measure in this study, offering a useful starting point in order for business practitioners to assess their guanxi and at the same time provide academics with a scale for operationalizing the measurement of guanxi quality.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jia Shen
AU  - Xueling Lee
PY  - 2016/05
DA  - 2016/05
TI  - How to Build Guanxi Quality: An Empirical Investigation in China
BT  - Proceedings of the 2016 International Conference on Politics, Economics and Law (ICPEL 2016)
PB  - Atlantis Press
SP  - 1
EP  - 4
SN  - 2352-5398
UR  - https://doi.org/10.2991/icpel-16.2016.1
DO  - 10.2991/icpel-16.2016.1
ID  - Shen2016/05
ER  -