The Marriage Between Advertising Text and Literature
- DOI
- 10.2991/assehr.k.220110.158How to use a DOI?
- Keywords
- Advertising text; Literature; Marriage
- Abstract
With the progress and development of the times, advertising communication has gradually become an increasingly important means of communication. Advertising copy-writing is an important part of advertising, and its popularity has become the standard for the success of advertising. This dissertation mainly uses the era of the whole media as the research background, discusses the literariness of advertising copy in the era of full media, explores the relationship between advertising copy and literature, and seeks the epoch-rich reason for advertising copy. It reveals the benefits of the fusion of advertising utilitarianism and literary non-utilitarian purposes. Therefore, the author hopes to start with the relationship between advertising copy and literature, and explore the reasons and significance of the marriage between the two.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yu Zhao AU - Rui Jie Duan PY - 2022 DA - 2022/01/28 TI - The Marriage Between Advertising Text and Literature BT - Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021) PB - Atlantis Press SP - 837 EP - 844 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220110.158 DO - 10.2991/assehr.k.220110.158 ID - Zhao2022 ER -