Kaffa: The Black Pearl as Forming Consumer Behavior in Industry 4.0

DOI

10.2991/assehr.k.200214.051How to use a DOI?

Keywords

Kaffa, coffee drinker, consumerism, consumptive behavior, Industry 4.0

Abstract

Changes which occurred in the consumption behavior of coffee drinkers can not be separated from the impact of socio-cultural changes and the development of existing technologies, thus resulting in the intensity of consumer behavior are higher among people currently taking.The purpose of this study was to determine the behavior of consumption, coffee drinkers, coffee phenomenon transition and the impact of globalization on the phenomenon of coffee in the city of Malang. The theory used is the theory of Jean Baudrillard consumption society. This study uses descriptive qualitative method with phenomenological approach. To collect data in research activities required methods or techniques of data collection, such as: Observations and interviews. While the research results show that coffee drinkers have caused their consumer behavior as encouragement of globalization, in addition to the coffee transition is also caused by the effects of globalization.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Aimanah Umi
AU  - Syam Ramadhani
AU  - Cristy Dayanti Sinaga
AU  - Dendy Eka Setyawan
AU  - Adi Kusuma
AU  - Dhimas Aryo Pamungkas
AU  - Alan Sigit Fibrianto
PY  - 2020
DA  - 2020/02/18
TI  - Kaffa: The Black Pearl as Forming Consumer Behavior in Industry 4.0
BT  - Proceedings of the International Conference on Social Studies and Environmental Issues (ICOSSEI 2019)
PB  - Atlantis Press
SP  - 286
EP  - 290
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200214.051
DO  - 10.2991/assehr.k.200214.051
ID  - Umi2020
ER  -