Communication Strategies of New Media for Women Leaders-taking LaniúRob Ray, Philippine Vice President as An Example

DOI

10.2991/icoss-17.2017.32How to use a DOI?

Keywords

New media; Social media; Women leaders; Network news; Communication strategy

Abstract

The influence of network news and social internet is surging on the background of new media through which Women leaders interact with netizes, consequently strategies on new media attract the attention of researchers. Having sort out relevant theories, we have analyzed online new media of LaniúRob Ray, Philippine Vice President, and the main three accounts for three network. Review has made on topics and events from January to October, 2016 such as presidential election and China South Seas Arbitration Issue. We discover that under new media several methods have impacts on pubic domestically and internationally, taking advantages of new media worldly to express their statements objectively and prudently enables it possible to actively communicate with netizes, so the kindness and regulation abilities will be given full play. In the end, it provides new ways for china's female leaders on communication strategies of new media to learn.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qian Liu
AU  - Jingwen Gao
AU  - Xing Lu
AU  - Yilong Chen
PY  - 2017/04
DA  - 2017/04
TI  - Communication Strategies of New Media for Women Leaders-taking LaniúRob Ray, Philippine Vice President as An Example
BT  - Proceedings of the 2017 International Conference on Society Science (ICoSS 2017)
PB  - Atlantis Press
SP  - 173
EP  - 178
SN  - 2352-5398
UR  - https://doi.org/10.2991/icoss-17.2017.32
DO  - 10.2991/icoss-17.2017.32
ID  - Liu2017/04
ER  -