A Beauty is in the Eye of the Beholder: The Analysis of Indonesian Agricultural Startups Development Strategy

DOI

10.2991/978-94-6463-122-7_2How to use a DOI?

Keywords

Agriculture; Food; Startup; Strategy; Technology

Abstract

The abundant agricultural resources and the vast market does not make agricultural startups develop more massively than nonagricultural startups. At the same time, the role of agricultural’s startups as an enabler of agricultural’s technology (agri-tech) is crucial to improve food accessibility and even encourage the welfare of food producers to be better. This research aims to analyze the development strategy of Indonesian agricultural startups. The method used to answer these questions is a qualitative and quantitative approach which is carried out through discussions/interviews with agricultural startup stakeholders and analysis of Strengths, Weaknesses, Opportunities, and Threats (SWOT). The analysis results show that the right strategy to develop agricultural startups in Indonesia is an aggressive strategy to build a business. The design is applied to focus on horizontal integration in each part on the upstream, agricultural, downstream, and supporting sides. Various efforts and policies are still needed to achieve this strategy and reduce the risk of agricultural’s startup businesses through: (1) creating and developing digital infrastructure and digital talent, (2) cooperating between the government and the private sector to introduce agricultural Internet of Things (IoT), (3) developing the commodity futures markets and warehouse receipt systems to facilitate business transactions, (4) increasing the massive role of incubators and accelerators in agricultural startups, and (5) increasing the availability and accessibility of integrated data as a basis for government and business decision-making.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Iwan Hermawan
AU  - Rafika Sari
AU  - Yuni Sudarwati
AU  - Izzaty
AU  - Dewi Wuryandani
PY  - 2023
DA  - 2023/05/22
TI  - A Beauty is in the Eye of the Beholder: The Analysis of Indonesian Agricultural Startups Development Strategy
BT  - Proceedings of the 3rd International Conference on Smart and Innovative Agriculture (ICoSIA 2022)
PB  - Atlantis Press
SP  - 5
EP  - 23
SN  - 2468-5747
UR  - https://doi.org/10.2991/978-94-6463-122-7_2
DO  - 10.2991/978-94-6463-122-7_2
ID  - Hermawan2023
ER  -