Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)

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Perceptions of International Students toward Social Media of Universitas Sebelas Maret

Authors
Marieti Debyora Gardiana1, 2, *, Andre Noevi Rahmanto2, Ign. Agung Satyawan2
1International Office, Universitas Sebelas Maret, Surakarta, Indonesia
2Faculty of Social and Political Sciences, Universitas Sebelas Maret, Surakarta, Indonesia
*Corresponding author. Email: md.gardiana@staff.uns.ac.id
Corresponding Author
Marieti Debyora Gardiana
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-77-0_51How to use a DOI?
Keywords
World University Rankings; international students; social media
Abstract

The results of the Quacquarelli Symonds World University Rankings 2023, released in June 2022, placed the Universitas Sebelas Maret (UNS) in 1201-1400 worldwide. UNS cannot join the ranks of the 500 most prominent universities in the world due to the low proportion of international students, below 1%. In order to recruit more international students, it is vital to continuously enhance reputation and image, including optimizing social media functionality. This study employed the relationship management theory to determine international students’ perceptions of UNS social media. The research was conducted through a survey with 20 international students, who were then interviewed to triangulate the findings. In general, international students positively perceived UNS social media, although they had not utilized it as their primary source of information when selecting a university. In addition, international students believed that information regarding faculty and department activities had not been disseminated appropriately through university social media.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
978-2-494069-77-0
ISSN
2352-5398
DOI
10.2991/978-2-494069-77-0_51How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Marieti Debyora Gardiana
AU  - Andre Noevi Rahmanto
AU  - Ign. Agung Satyawan
PY  - 2022
DA  - 2022/12/30
TI  - Perceptions of International Students toward Social Media of Universitas Sebelas Maret
BT  - Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)
PB  - Atlantis Press
SP  - 375
EP  - 381
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-77-0_51
DO  - 10.2991/978-2-494069-77-0_51
ID  - Gardiana2022
ER  -