Message Management Directorate General of Immigration on Social Media: @Instagram

DOI

10.2991/978-2-494069-77-0_50How to use a DOI?

Keywords

Message Management; Directorate General of Immigration; Social Media; Instagram

Abstract

This research focuses on managing the social media platform (Instagram) of the Directorate General of Immigration (DGI). Researchers want to learn about the handling of messages on social media Instagram of the DGI and their responses to public comments on the Instagram page of DGI. The theory used in this study is Regina Luttrell’s theory of social media management, The Circular Model of Some. This study uses a qualitative descriptive method, collecting data through in-depth interviews. From the study results, it is known that for the share strategy, DGI starts by understanding the characteristics of Instagram users so that they can determine the right strategy to disseminate information. From the optimization aspect, apart from making a posting schedule, they also mobilize the admins of each Immigration office to help disseminate information. From a management aspect, DGI regularly monitors the media and makes a regular reports as an evaluation and accountability to superiors. For the engagement aspect, it is found that the number of likes and comments is significant, a result of enthusiasm from people seeking information about Immigration. Regarding responses to public comments, the DGI has tried to respond quickly. However, some negative comments saying that responses are often late still can be found. Finally, research concludes that the Directorate General of Immigration’s social media handling, Instagram, aligns with the theory of The Circular Model of Some. However, there is still a need for improvement regarding the administrators’ response to public comments.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Latief Bugi Windarto
AU  - Ignatius Agung Satyawan
AU  - Albert Muhammad Isrun Naini
PY  - 2022
DA  - 2022/12/30
TI  - Message Management Directorate General of Immigration on Social Media: @Instagram
BT  - Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)
PB  - Atlantis Press
SP  - 367
EP  - 374
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-77-0_50
DO  - 10.2991/978-2-494069-77-0_50
ID  - Windarto2022
ER  -