Improvement and Rejuvenation of Traditional Markets Based on SWOT Analysis in the City of South Tangerang

DOI

10.2991/assehr.k.211102.006How to use a DOI?

Keywords

EFAS; IFAS; SWOT Analysis

Abstract

The objective of the research is to analyze the appropriate strategy for improvement and rejuvenation of traditional markets in the city of South Tangerang. The study was constructed at Serpong tradional market, Jombang traditional market, Ciputat traditional market, Bintaro Sektor 2 traditional market. The research used combine method, the analysis approach with the case study method, and literature studies. The data collection techniques are collected by interviewing team formation and direct observation. The result showed that the improvement rejuvenation of traditional markets in the city of South Tangerang have not been done optimally. The value of IFAS and EFAS of Serpong traditional market were 3.19 and 3.1. The value of IFAS and EFAS of Jombang traditional market were 3.66 and 3.52. The value of IFAS and EFAS of Ciputat traditional market were 3.66 and 3.44. The value of IFAS and EFAS of Bintaro Sektor 2 traditional market were 3.71 and 3.28. It showed that the strength was stronger than the weakness. The result of SWOT analysis collected from these 4 traditional markets was in quadrant 1. The appropriate strategy on this position was growth-oriented strategy.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Fahmi Susanti
AU  - Derizka Infa Jaswita
AU  - Nurwita
AU  - Iis Novianti
AU  - Gina Fauziah
PY  - 2021
DA  - 2021/11/16
TI  - Improvement and Rejuvenation of Traditional Markets Based on SWOT Analysis in the City of South Tangerang
BT  - Proceedings of the 1st International Conference on Research in Social Sciences and Humanities (ICoRSH 2020)
PB  - Atlantis Press
SP  - 49
EP  - 54
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211102.006
DO  - 10.2991/assehr.k.211102.006
ID  - Susanti2021
ER  -